Wednesday, June 02, 2010

Consumerization of IT

The influence of today's impressive consumer technology on the enterprise is getting more and more obvious. I think the penetration of consumer devices and social media in interprise IT is the first wave of attack. Currently IT folks are busy thinking about how to handle the personal devices in corporate networks and how to control the use of social networking sites by employees. However these are quite tactical and diffensive actions.

I think the real attack is going to come in the form of a number of different waves. The first one is the Enterprise Social Software which has already started to creep into the enterprise and it will change the way we collaborate in business. We need to start looking beyond email.

The second wave of attack is the new expextations set in the form of the new user experience and how we interact with the information and our devices. Multi touch screens, gesture based interfaces and the convergence of a number of other technologies like accelorameters, GPS and compass in ways we have never even dreamed of before, is drastically changing the we interact with our computers.

The third wave of attack is the new delivery channels. The availability of always-on connectivity with any device, any where, any time will become a norm that eventually enterprise applications need to conform to.

The digitalization and virtualization of content is an other significant trend. As consumers we are getting very comfortable with all of our content being both digitized and also reside in the cloud. Enterprises are slowly getting there.

Overall all these trends are changing the behaviour and the culture of our sociality which organizations will be hard pressed not to follow.

Recently there was an article in New York Times which was providing a symbolic news on how Apple passed Microsoft to be the No 1 company in tech from market capitalization prespective. It points out this "important cultural shift: Consumer tastes have overtaken the needs of business as the leading force shaping technology.”